For us it is a given that we are all entitled to equal rights. Whoever you are, wherever you're from, however old you are and whatever you believe in. Here at NA‑KD, we are reaching out to millions of people every day – most of which are young women. We believe we have the responsibility to promote these fundamental human rights values, to empower women, and be an advocate for all kinds of equality.

We aim to be a platform that amplifies women’s voices. By using our business and social channels to give space to customers, content creators and influential people, we want to let women share their own stories and what is important to them. Working with thousands of creators from around the globe, we will continue to share the perspectives of a diverse group of people.

NA-KD Art is a limited edition collection that celebrates creativity with a more avant-garde aesthetic. In short, it is wearable art. Each drop is presented in collaboration with a female artist who leads the creative direction and interprets our designs in her own way.

NA-KD by You is an annual concept where we co-create a collection together with our customers. Using our community of several million people, we ask them to design, name, model and create content for these drops. As one of our community models said: “Clothes aren’t going to change the world, but I hope people wearing them will.” And so, we hope that by embracing the wishes and creativity of our community we can make everyone feel included.

The more diverse a company, the better it performs. According to research performed by McKinsey, companies that rank in the top quartile for gender diversity in executive teams are 25% more likely to have above-average profitability than companies in the bottom quartile. The research also showed that companies in the top quartile for ethnic and racial diversity are 36% more likely to outperform industry peers. We are working hard to ensure that NA-KD is an inclusive workplace. Beyond hiring a really international team - we currently have employees from more than 30 countries - we are also hosting diversity and inclusivity training sessions for the team. Our long-term goals can be read in detail above.
When it comes to amplifying women’s voices in the industry, we know that two thirds of the workforce is female. But this ratio is not represented at executive levels. At NA-KD we are proud to say that 42% of our executive team and 65% of our leaders are women. Find out more about how we work with this here and our progress in our latest Sustainability Report.

At the start of 2021 we performed an independent, internal investigation of our working conditions at NA-KD. Now we are working hard to improve all the areas that were identified to become a better employer and brand.
You can read more on this in our Sustainability Report.

The fashion industry employs over 75 million people worldwide. We are well aware of the struggle to achieve good working conditions, wages and livelihoods in every single country where fabrics and garments are sourced. But it is a challenge we take head on. We are continuously improving these aspects for all people working in our value chain, in close collaboration with our industry peers.
Read about our work for fair and equal jobs in our supply chain here.