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NA-KD Beauty Fashion retailer NA-KD continues its growth journey with the launch of a new makeup line: NKD / BTY NA-KD is proud to announce the launch of its very own makeup brand: NKD / BTY. Taking its place at the forefront of an exciting category, NKD / BTY is an effortless makeup range created to let your natural beauty shine through. NKD / BTY will be available at na-kd.com 10 December. Highly requested by the brand’s 3 million-strong community, NA-KD is launching NKD / BTY right in time for Christmas. Featuring effortless, easy-to-use products, and an ethos that celebrates the individualistic mindset of Gen Z and Millennial customers, NKD / BTY is a range created to let natural beauty shine through. 
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Download pdf Download images
NA-KD by You NA-KD taps into its 2 million+ strong Instagram community to crowdsource new collection Gothenburg, 28.11.2019. NA-KD is known for its successful social media strategy - having gained over 2.3 million Instagram followers in just three years. Now, the brand is tapping into this vital resource by co-creating a collection with its community. This crowdsource initiative is another play to honour their commitment to putting customers first. NA-KD by YOU will be released November 17. Aiming to make the collection as inclusive as possible, NA-KD is also teaming up with its community for the communication strategy. The brand let fans compete for the opportunity to become the faces of the campaign - both for the editorial photoshoot, e-com images and a live runway show. Download pdf Download images
Download pdf Download images
Pamela x NA-KD Reborn NA-KD partners up with Pamela Reif to launch new sustainable initiative Gothenburg, 25.10.2019. NA-KD is releasing a new sustainable initiative: NA-KD Reborn. To launch this project, the Swedish fashion brand has partnered up with the biggest name in German fashion, Pamela Reif. Together they have created a collection of better basics made from organic and recycled materials. NA-KD Reborn x Pamela Reif will be released on na-kd.com November 10th 2019. Pamela Reif has previously released 3 collections for NA-KD. Now, she’s the brand’s first design partner for a new sustainable initiative. Besides creating collections made from better materials, NA-KD Reborn also fulfils its sustainable ethos in its packaging. All Pamela Reif x NA-KD products (and future collections) use sustainable packaging made from 100% recycled plastic with an added Biodegradable Organic Polymer (BDP™). Download pdf Download images
Download pdf Download images Danny Saucedo Swedish singer Danny Saucedo in design collaboration with NA-KD for unisex collection Gothenburg, 19.10.2019. NA-KD is doing a unique design collaboration with Danny Saucedo and his show: ”The Run(A)way Show”. Danny Saucedo x NA-KD is a luxe streetwear collection inspired by Danny’s music and style. The collection will be released on October 29. In the early stages of planning Danny Saucedo’s new show, Danny and the production company 2Entertain wanted to find a partner that fit his brand and the live show’s ID, a brand that could raise the show´s fashion game. And Gothenburg-based NA-KD was the obvious choice. Download pdf Download images
Download pdf Download imagesAbout NA-KD Swedish NA-KD launched in January 2016 with a goal to deliver the latest trends at an affordable price. With a close connection to the biggest influencers in Europe, NA-KD has quickly established itself as a leading fashion player for Millennials and Gen Z. Currently, NA-KD has over 8 million monthly visitors to nakd.com and 3 million followers on social media - making it one of the fastest-growing brands in the world. Being truly global, NA-KD delivers the latest trends to more than 100 countries every month and is represented by over 600 retailers world-wide.
